Which is more payable, SEM Expert or SEO Expert


Search engine marketing is a form of Internet marketing that includes the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising. SEM may incorporate search engine optimization, which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click listings.
Search Engine Optimization is something every website should do. By optimizing a website for search engines, you increase your chances of ranking high for your main keywords, which means you get more traffic to your site.
SEO is a long process which takes time. Search engines are updating their rankings algorithm a few times each year. Hence, why SEO techniques that used to work last year may be outdated today.
(Source: https://www.quora.com/Which-is-more-payable-SEM-Expert-or-SEO-Expert)

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