What is SEO in digital marketing


SEO stands for Search Engine marketing, in which we do several methods to rank your website higher in search engine result page by organic search or paid search, In SEO there is ON page and OFF page SEO. Its depend on whether you perform Black hats or White hats technique to rank your website higher on the result page.
Search Engine Optimization is something every website should do. By optimizing a website for search engines, you increase your chances of ranking high for your main keywords, which means you get more traffic to your site.
SEO is a long process which takes time. Search engines are updating their rankings algorithm a few times each year. Hence, why SEO techniques that used to work last year may be outdated today.
(Source: https://www.quora.com/What-is-SEO-in-digital-marketing)

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