Why is SEO (search engine optimization) important for a website


Search engine optimization (SEO), or website optimization, is the process of making alterations to your website so that it will come out higher in search engine results pages (SERPS). Based on a number of factors, search engines appraise your website's significance and readability before assigning it a position or ranking on the search engine results page. These are things you can do to optimize your website
  • Page Titles
  • Meta Descriptions
  • Meta Tags
  • URL Structure
  • Body Tags (H1, H2, H3, H4, etc.)
  • Keyword Density
  • Image SEO
  • Internal Linking
However, Digital steps provide SEO services that help in generating traffic on your blog by organic search, traffics comes from the organic search are the genuine traffic. For more services like SEO, SMM etc.
(Source: https://www.quora.com/Why-is-SEO-search-engine-optimization-important-for-a-website)

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